Guadalupe Academy Focuses Traditional Music with New Director - CO LAB Magazine

The Guadalupe Cultural Arts Center has revealed a Traditional Music Director position for its Guadalupe Academy and named the person to fill it: Gumecindo “Gino” Rivera. The Academy is the educational arm of the organization, offering instruction to children and adults in traditional and contemporary Latino art forms – and once every year, in tamal-making. These classes aim to keep cultural traditions of San Antonio alive and well, and the Guadalupe Center hopes the addition to leadership will strengthen the cause.

Gumecindo "Gino" Rivera.
Gumecindo “Gino” Rivera. Image courtesy Guadalupe Cultural Arts Center.

“By elevating Gino to director of traditional music, we cement our dedication to this mission and benefit from Gino’s artistic talents as a musician and professionalism as a cultural ambassador and working artist,” says Executive Director Cristina BallÍ. 

Before his appointment to director, Rivera worked with the Guadalupe Academy for 12 years as an instructor for mariachi, vocals, and individual instruments. His students at the academy have performed at public events and concerts across the city. Rivera’s experience also includes leading Mariachi Azteca de America, a professional group that has seen national exposure and gained more than a few accolades along the way. For those wanting to follow those footsteps, a five-day mariachi camp is set for the beginning of next month.

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The Guadalupe Academy holds its classes and workshops in the Galeria building at 723 South Brazos with dedicated studios for its students. In addition, scholarships help underserved students from neighboring schools such as Brackenridge, Tafolla, and Lanier develop new experiences in Latino dance, music, theater, visual arts, and literary arts. 

Guadalupe Academy
Students at the Guadalupe Academy. Image courtesy Guadalupe Cultural Arts Center.

A full list of their summer classes can be found here.

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